Film Logo Company investigation

WALT DISNEY PICTURES:

• The Walt Disney Company was founded On October 16, 1923. 
• Walt Disney and his brother Roy founded the Disney Brothers Cartoon Studio in Hollywood, California. 
• The studio, now known as the Walt Disney Company, has had an oversized impact on the entertainment industry and is now one of the largest media companies in the world.
• However, they didn't use any film production logo until 1985. 
• Before 1985, they used to write only 'Walt Disney presents' everywhere. 
• The castle on the Disney logo was inspired by a real location- the Neuschwanstein castle in Bavaria.

1985:

2021:

The text “Walt Disney presents” would appear, which later was changed into Walt Disney Pictures. The movie studio didn’t use a logo in its first 48 years.

1985-2006:

First appearance of the Sleeping Beauty or Cinderella castle which is iconic for the Disney theme parks. From top to bottom a white light forms the castle after which the words “Walt Disney Pictures” would appear after which a line is drawn behind the castle.

Starting in 2000 live action movies from Disney featured a variation of the logo. It had a golden glow, but besides that is similar to the blue version.

1995-2007:

When Disney made a deal with Pixar a 3D version of the Disney logo was made by Pixar. The camera zooms out of the castle while the flags are moving. 

2006:

 

2020:

Over the decades Walt Disney pictures have been using logos for their movies, they have also involved many variations to make it unique to the movie. For example changing the sounds and music in background like they did for Moana.

 

UNIVERSAL PICTURES:

• Universal pictures was founded on the 30th of April in 1912.
• They created Jurassic park, despicable me and the mummy
• the production house was known as moving pictures company.
• In 1912 , Carl the founder of IMP, signed a contract with other studios 
• Resulting in universal pictures in 1914
• Although they have changed their logo many times over the years the globe has always been in their logo. 

1914-1919:

The first logo that was used already showed a globe which has a lot of resemblance to Saturn with its ring.

1920-1922:

The ring is now slightly tilted and various fonts are used.

1923-1926:

This is the first one where the planet looks like earth. This one shows a plane flying around the world leaving a trail of smoke which slowly turn into the words “Universal Pictures”.

1927- 1936:

An updated version of the previous logo which also has the plane flying around the globe. The text now reads “A Universal Picture”.

1936-1946:

shows the globe made from plexiglass with the words A Universal Picture circling around it surrounded by sparkling stars. It was built by Alexander Golitzen and photographed by John Fulton.

1946-1963:

As the company merged with International Pictures Company a new logo was commissioned. This version simply showed a rotating globe with the words “Universal International” shown on top of it.

1963-1990:

The camera zooms through space towards a rotating earth where the word “Universal” fades in.

1990-1997:

This one starts on the side of the earth with a short reflection of the sun on the water after which the Universal letters come around as the camera slowly zooms out to show the earth and the stars behind it. It’s interesting to note that this wasn’t done with CGI, but was all model work.

1997-2012:

The first CGI version of the logo where light emerges from the globe, slowly revealing the continents. The name Universal appears in gold and white lettering.

Most recent:

The brand new logo to celebrate the 100th Anniversary. It will be shown first with the animated movie The Lorax. 

 

 

WARNER BROS. PICTURES:

• Warner Bros. was found on the 4th of April in 1923
• Warner Bros was founded by 4 Jewish brothers from Poland. 
• Like universal pictures, the company has done many revisions with their logo design.
• In all of the designs you see the same identical 'emblem' in each different variations just with other things changed. 

1923-1929:

The original version of the logo already had a shield and the WB, but also a picture of the actual studio.

1929-1936:

Here the picture of the studio has disappeared and the letters WB fill the whole shield. The text shows “WARNER BROS. PICTURES, Inc and The Vitaphone Corp. present”

1936-1937:

In the next version of the logo the shield zoomed into view out of the clouds, followed by the text “WARNER BROS. PICTURES, Inc. Present” appearing over it.

1938-1948:

The logo has now has more depth to it and a banner has the text “WARNER BROS. PICTURES, INC.” on it.

1948-1967:

The classic WB logo colours, gold and blue, are introduced. Sometimes the clouds are the background, but it’s also shown superimposed on the movie itself, as is the case in this screenshot from Rope.

1967-1970:

At the end of the sixties a big change was made to the logo as Seven Arts productions acquired a controlling interest in Warner Bros. It appeared in yellow or white and was quite simple.

1970-1972:

When the newly formed Warner Bros-Seven Arts was acquired by Kinney National Company it decided to drop the Seven Arts from the name and the logo changed again.

1972:

Only used for a very short period, the logo looked like it had in the past.

1972-1984:

In 1972 the logo was redesigned by graphic designer Saul Bass and has a stylised W.

1984-2001:

In 1984 the classic logo returned with not a lot of difference compared to earlier versions.

1998-2011:

In 1998 a CGI version of the logo was introduced which started with a picture of the studios, a ripple going across it and slowly turning to reveal the logo.

2011:

The newest version which transforms into the New Line Cinema logo.

NOW:

20TH CENTURY FOX:

• 20th century fox was founded on he 31st may in 1935

• Emil Kosa, the renowned French American artist has created the original 20th Century Pictures logo. After the merger, he replaced ‘Pictures’ with ‘Fox’. The main attraction of Twentieth Century Fox productions are the searchlights and the music accompanying the logo.

BEFORE 1930:

Only these words appeared before the start of the movie.

1930:

After Fox lost control the title was changed to “Fox Film Corporation presents”.

1933:

20th Century Pictures had the now famous logo, which was painted by Emil Kosa Jr, who later did a lot of matte paintings for big movies, the most famous one being the Statue of Liberty in Planet of the Apes and his Oscar for the special effects in Cleopatra.

1935:

After the merger with Fox, Kosa simply replaced “Pictures” with “Fox”. There was also a three-strip Technicolor version of the logo, which was used for the movie Ramona (1936)

1953-1981:

With the introduction of CinemaScope the logo was altered (aslo by Kosa) and was used till 1981. An exception is 1970 and 1971, when no logo was used, just “Twentieth Century-Fox Presents”. This resulted in a lot of criticism and the logo returned.

1981-1993:

After a new version was done for the opening of Cannonball Run, it was adopted to be used on other movies as well.

1994-2009:

In 1994 a CGI version was created.

2010:

To celebrate their 75 year anniversary the camera panned up after showing the logo and this 75 appeared.

NOW:

WHEN CREATING A LOGO (OUR KPM PRODUCTIONS LOGO):

For our logo, Mele made it for us and did a great job which took her ages to finish. 

For our first preliminary task we had the same emblem - the Eagle in neon red flashing squiggly line but the words in a bland font. Like this:

then Mele changed our KPM productions font to look like this:

I like how our logo has colour to it and it stands out. The red is used to symbolise the themes of all of our thriller short films. For example foreshadowing blood, violence and terror and so forth.