Moodbaord #3 (PT1)
Blue and Red DIY Collage Color Inspiration Moodboard Photo Collage by porcia armitage
synergy and cmc essay
"Synergy and Cross-Media-Convergence are vital processes in the successful marketing of media products to audiences." To what extent do you agree with this statement in relation to your chosen media area? Media institutions use synergy and cross media convergence as a vital process in the success of marketing their media products to their audiences. Oligopolies such as the big 5 consists of Disney, Columbia Pictures, Universal Studios, Warner Bros. and Paramount pictures. These 5 conglomerates dominate the film landscape who have acquired many subsidiaries and are known as the media giants of Hollywood. For example, in 2019, Disney acquired Fox for $71 billion, which made Disney the largest shareholder over the media/film market, with a total of 27%. This being said, this small amount of oligopolies have the benefit of vertical and horizontal integration where they can promote their products through many different platforms under their ownership. This is seen through Disney u...
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